Roy Lichtenstein: the Art Institute of Chicago

For the largest retrospective of American icon Roy Lichtenstein yet, I created a behind-the-scenes video with curator James Rondeau. I concepted, shot, interviewed, and edited – soup to nuts, on this one. It took only a week, start to finish, and was perhaps the only video I ever produced where the client had no edits. 

We also designed a corresponding exhibition microsite, for which I led concepting, UX, and creative direction. 

A highlight of the experience was a series of interactive sliders, which allowed visitors to explore the relationship between the artist's early sketches and the final paintings. 

A series of A/B tests helped us optimize the site for member acquisition – testing call-to-actions in the navigation, to understand the best way to encourage one-off exhibition audiences to become persistent supporters. 

Produced by Blue State Digital, for the Art Institute of Chicago. 

Creative direction and UX: Chris Royalty
Design: Alia Hassan
Web production: Jeff Greco
Copywriting: Sarah Twombly
Account management: Russ Fagaly
Cinematography and editing: Chris Royalty