Metropolitan Museum of Art

In 2012, I led the development of the Metropolitan Museum of Art's end-of-year fundraising campaign. With the theme "Great Art Matters," we surfaced and showcased stories of staff, interns, and volunteers who are closest to the artwork, to put this storied institution's impact into individual terms.

Produced by Blue State Digital for the Metropolitan Museum of Art.

Concepting, photography, and creative direction: Chris Royalty
Design: Hannah Volfson
Copywriting: Steve Jacobs
Account management: Sarah Meyer and Erica Seldin