Here’s one way I’ve come to understand my satisfaction with a given project or client.

In a Venn diagram with circles labeled “No budget”, “No purpose”, and “No manners”, most projects have characteristics from two circles:

Venn diagram of project satisfaction

Therefore –

  • A client with small budget and no great mission is at least nice to work with.
  • A client with small budget and few manners is at least important and impactful in the world at large.
  • And a client with no mission and no manners is at least paying a lot.

And in my experience, you should decline to work with a client who is all 3 at once.