Website design, UX, content, and build. 2017.

When Sierra Club needed to rapidly adjust to an unexpected political outcome, we developed a new narrative around resistance – helping them rethink their global advocacy tools in the face of unprecedented threats.

We simplified and focused their community-action platform, in order to make maximum noise and position the 125 year old organization as a progressive leader in this new era.

sierra club

Visit addup.org/resist.

Produced by Blue State Digital for the Sierra Club.

  • Creative direction: Chris Royalty.
  • Design: Alez Lezberg.
  • UX: Wiley Bowen.
  • Development: Lori Goldberg and Drew Tipson.
  • Project management: Derreck Fuschino.