Fundraising and email communications. 2012.

End-of-year fundraising campaign, showcasing stories of staff, interns, and volunteers who are closest to the artwork and its impact.


Produced by Blue State Digital for the Metropolitan Museum of Art.

  • Creative direction, concepting, and photography: Chris Royalty.
  • Staff interviews: Chris Royalty and Erica Seldin.
  • Design: Hannah Volfson.
  • Copywriting: Steve Jacobs.
  • Project and account management: Sarah Meyer and Erica Seldin.