Fundraising and email communications. 2012.
End-of-year fundraising campaign, showcasing stories of staff, interns, and volunteers who are closest to the artwork and its impact.
Produced by Blue State Digital for the Metropolitan Museum of Art.
- Creative direction, concepting, and photography: Chris Royalty.
- Staff interviews: Chris Royalty and Erica Seldin.
- Design: Hannah Volfson.
- Copywriting: Steve Jacobs.
- Project and account management: Sarah Meyer and Erica Seldin.