We worked with Hillel International to develop the name, logo, and launch strategy for a new post-collegiate fellowship program – and on a tight timeline, in order to launch while graduating college seniors were finalizing plans for the upcoming fall.

The chosen name, Springboard, speaks directly to what graduates are looking for in their first step away from a school environment into a professional sphere. The visual identity and visual approach conveys the catalytic nature of this program, without straying too far from Hillel’s overall collegiate identity.


Produced by Blue State Digital for Hillel International.

  • Creative direction and naming: Chris Royalty.
  • Design: Jenna Steely, Rob Laliberte, and Kelly Walters.
  • Communications: Quinn Donnelly.
  • Account management: Alex Kracov.